This made my day…
Me: I got a coupon via email, but I couldn’t print it out, can I just show you the code on my phone?
Aldo shoe lady: I’m sorry, you need to print out the coupon to use it.
Me: But it doesn’t have a bar code, you would just enter the coupon code in anyway so there is nothing to scan. (I show her the email on my phone)
Aldo shoe lady: I don’t think we can, but let me look. (Takes my phone and scrolls up and down for about 45 seconds. Then goes to her terminal and starts typing.)
Aldo shoe lady: Ok, I can do it this time, but next time please bring in the printed coupon.
Me: Ok, thank you. (She prints out my receipt and puts it in the shoe box.)
Aldo shoe lady: Aldo is going green, so I’m turning your box into a bag! (She slides a shoe string into two holes in the side of the box to make a handle and tapes the box shut.)
Me: (Now, I’m thinking to myself, do I want to be an a**hole and state the obvious? I decided to go for it… with a smile) I don’t want to be a jerk, but wouldn’t it be green if you could take my coupon code from my phone and you wouldn’t have to use a whole sheet of paper for it?
Aldo shoe lady: Uhh… well that wouldn’t work because then people could use the same coupon over and over again.
Me: And they can’t print out the same coupon several times?
Aldo shoe lady: … well, we have to send the paper coupons to the main office.
Me: (I decided to end the conversation there, mostly because I didn’t have the time to explain technology and the 21st century to her.) Ok, I understand. Have a great day!
Do companies like Aldo just say they are ‘going green’ so they can look like they are doing something for the environment? I would think it doesn’t take a rocket scientist to figure out how to go paperless, I mean Apple gives you the option to email your receipt instead of printing it out. Express has a code for every coupon they give out, so if you don’t have the physical coupon, they can enter the code in instead. I know it’s possible for Aldo to do a better job of ‘going green’.
And that’s what grinds my gears… back to you, Tom.